Qantas Casts Nasa's Mars Rover In New Frequent Flyer Campaign

 Qantas has been given permission by NASA to use its Mars Rover ‘Curiosity’ in a new campaign for its Frequent Flyer program.

A replica of the car-sized rover will feature in television, outdoor, social media and digital advertising from next month in a campaign designed to encourage over 9 million Frequent Flyer members to discover the full potential of the program.

CEO of Qantas Loyalty, Lesley Grant, said Curiosity was chosen because she symbolises the spirit of exploration – including a clear link to travel.

“The Frequent Flyer program is vast, particularly in terms of all the different ways to earn and use points,” said Ms Grant.

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