New Zealand's latest Stories Beat Stuff competition launched with new online features

Tourism New Zealand's social media channels will soon be awash with youth travellers offering up their most prized possessions in return for the chance to win the trip of a lifetime. There was a launch of Tourism New Zealand's latest Stories Beat Stuff campaign and competition, aimed at making New Zealand an appealing destination for youth. The latest activity once again challenges entrants to give up their stuff to be in to win one of two amazing 100% 'Story of a lifetime' experiences for themselves and three friends. 'The first phase of Stories Beat Stuff and its use of interactive media has been hugely successful in engaging with the global youth market,' said Tourism New Zealand's General Manager Marketing Communications Justin Watson. 'Phase one ran between November and February and generated a combined 350,000 unique visits to the campaign pages on newzealand.com and the 100% Pure Facebook page. There was also more than 250,000 YouTube views which included more than 50,000 views of the winners experiences while in New Zealand. This has shown us how well the campaign has resonated with the global youth market.'


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