IHG (InterContinental Hotels Group) announces the launch in the U.S. of EVEN™ Hotels, its new hotel brand. This brand meets the large and growing customer demand for healthier travel, at a mainstream price. EVEN Hotels is another industry first for IHG, as it uniquely provides solutions for all aspects of travelers’ wellness needs in the areas of exercise, food, work and rest. No other brand can do this, under one roof, at this price point. Joining IHG’s existing seven hotel brands, EVEN Hotels will be a key pillar in IHG’s portfolio of preferred brands and in the long term, a key driver in market share growth in the U.S.“We have a track record of delivering on hotel industry firsts, and we’re doing it again by staking our claim on the wellness space within the mainstream lifestyle category,” said Richard Solomons, chief executive officer, IHG. “We are so confident in the EVEN brand that we are committing a capital investment of up to $150 million over the next 3 years in order to deliver growth and profitability for EVEN Hotels.”
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