BW Premier Herald Square Opens In Manhattan

 The debut of the BEST WESTERN PREMIER Herald Square marks the first Best Western Premier branded hotel to open downtown in a major gateway city and illustrates the brand’s development strategy for its BEST WESTERN PREMIER® branded hotels.

Located on West 36th Street, between Fifth and Sixth Avenues, in the heart of Herald Square, the 17-story, 94-room, new build hotel was designed with a high-end boutique look and feel and upscale amenities. “When we decided to build in midtown Manhattan, we knew we wanted to build a high-end boutique hotel. Best Western was the only brand that offered the flexibility in design we were looking and didn’t require us to build a standard prototype,” said Jaz Patel, president of LeTap Group, the hotel’s development and management group. 


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