Asian celebrities to showcase Australia to 30 Million in Greater China

 Tourism Australia has enlisted the support of popular Hong Kong actor and ‘cantopop’ singer Ekin Cheng to showcase Cairns and Sydney’s best tourism experiences in a new television travel series aimed at encouraging more visitors from Greater China.

The star will be joined by fellow Asian celebrities Andy Chan Siu Chun, Jacqueline Wong and Lai Yi Wong to film the new travelogue series, ‘Tailor Made Tours’, which will be broadcast throughout Asia with an expected audience of 30 million viewers primarily from mainland China, Hong Kong, South Korea, Macau and Taiwan.

Tourism Australia Managing Director Andrew McEvoy believes advocacy by popular Asian celebrities in this travel series will inspire more visitors from the fastest growing and most valuable region for Australian tourism.


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