The continued growth of China, New Zealand's fourth largest visitor market, means it is more important than ever to enhance the New Zealand holiday experience for Chinese visitors, says Tourism New Zealand. Acting General Manager Asia, Kate Necklen, says; "As with all markets, there are certain things we can do to help ensure visitors find it easy to plan and book their holidays as well as have an outstanding experience once they are here. In China, this applies to two very different markets - that of group tours and the increasing number of FIT (Free and Independent Traveler) visitors."
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